Digital PR for eCommerce Brands

Propel your product to

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Benefits of

Digital PR

When media outlets write about your product they help people find, trust you and become your customer faster.

  • Create Brand Awareness
  • Strengthen Trust
  • Sell Products

More on the benefits here.

ADV. Client Logo

“Our first featured article generated over 350 orders in the first three days”

Peter, President of ADV.

Case study here.

“I've seen Matt and his team get millions of impressions and coverage”

Chad, Founder of The Mission

What to expect

Product reviews, featured articles and news.

Your product will be campaigned 100s of journalists and writers.

More on the types of content here.

Consumer electronic roadmap.

Propel you brand


Impressions in 1 month


New customers in 3 days


Page on major news

Frequently asked questions

How do you choose the media outlets?

We create a custom outreach list for each brand, product and campaign. We do this mostly by hand, and with a little help from some algorithms we’ve built to search through writers and journalists. If you want a sample for your product, drop your email below and we will send you some targets.

Do you guarantee press?

While can guarantee that we'll do our best to get your product as much attention as possible, but we can't guarantee that media outlets will write about it. You should due diligence any PR agency that "Guarantees" earned media, there's usually something fishy going on there. And remember, our companies success is based on our clients success.

What happens if my article get removed?

While we will do our best to make sure this doesn't happen, we can't guarantee you content will stay up forever. While this rarely happens, there are a few outlets we avoid because of this.

What kind of ROI should I expect?

The answer is it depends. Flashy products typically get the most attention and therefore the most results. Yet, every month we have unsexy products that prove us wrong. Our simple goal, it to be a cash flow positive in the short term, and build compounding brand equity in the long term.

How is Propeller different from it's competitors?

Aside from knowing how to target the right journalists, at the right time and having relationships with strong marketing channels for clients. We’ve also built out an in-house team to hand write and manage your campaigns. We don’t outsource orders overseas and ChatGPT only knows so much about your product and audience. Compare us here.

Can't I just do this myself?

Yes of course! Do it. You're going to need to know how to promote, where to promote and how to effectively pitch your product to your audience. The biggest challenge is often finding the time to do this. We spend +100 hours on each campaign so if you need any help with finding media outlets: drop you email below and we will send you some.

Can I try before I buy?

For "Catching Wind" and "Propelling Away" you will be assigned an account manager on sign up. The will be reaching out to you directly to explain the process and expected outcome. For "First Strokes" we offer a free 15 minute strategy call. Find it here.

How does journalist outreach work?

We coordinate and manage our own database of journalist and writers that we have close contact with. When we start doing journalist outreach we first gauge if they're interested in writing on the story then we work with them to help them craft their story.