When media outlets write about your product they help people find, trust you and become your customer faster.
More on the benefits here.
Case study here.
Your product will be campaigned 100s of journalists and writers.
More on the types of content here.
We create a custom outreach list for each brand, product and campaign. We do this mostly by hand, and with a little help from some algorithms we’ve built to search through writers and journalists. If you want a sample for your product, drop your email below and we will send you some targets.
While can guarantee that we'll do our best to get your product as much attention as possible, but we can't guarantee that media outlets will write about it. You should due diligence any PR agency that "Guarantees" earned media, there's usually something fishy going on there. And remember, our companies success is based on our clients success.
While we will do our best to make sure this doesn't happen, we can't guarantee you content will stay up forever. While this rarely happens, there are a few outlets we avoid because of this.
The answer is it depends. Flashy products typically get the most attention and therefore the most results. Yet, every month we have unsexy products that prove us wrong. Our simple goal, it to be a cash flow positive in the short term, and build compounding brand equity in the long term.
Aside from knowing how to target the right journalists, at the right time and having relationships with strong marketing channels for clients. We’ve also built out an in-house team to hand write and manage your campaigns. We don’t outsource orders overseas and ChatGPT only knows so much about your product and audience. Compare us here.
Yes of course! Do it. You're going to need to know how to promote, where to promote and how to effectively pitch your product to your audience. The biggest challenge is often finding the time to do this. We spend +100 hours on each campaign so if you need any help with finding media outlets: drop you email below and we will send you some.
For "Catching Wind" and "Propelling Away" you will be assigned an account manager on sign up. The will be reaching out to you directly to explain the process and expected outcome. For "First Strokes" we offer a free 15 minute strategy call. Find it here.
We coordinate and manage our own database of journalist and writers that we have close contact with. When we start doing journalist outreach we first gauge if they're interested in writing on the story then we work with them to help them craft their story.