When media outlets write about your product they help people find, trust you and become your customer faster.
We find your wedge; something exciting about you. Every brand has this and we know how to make it newsworthy. You don't need to change the world to get headlines, we need to change how the world sees you.
We craft your wedge into media pitches, press releases, ghost articles, and company teasers; all in the name of making you stand out. The content highlights your brand and will resonate with your customers.
You content will be pitched to 100s of journalist and writers. We leverage media databases and AI selection models to find contacts that want to publish about companies like you, and we give them your wedge.
Your product will be campaigned 100s of journalists and writers.
More on the types of content here.
Consumer Electronics Brand Roadmap
We create custom outreach lists for your brand and every campaign. For example, a consumer electronics brand focused on sales would reach journalists at outlets like Tom's Guide. We do this with a little help from algorithms we built to search for journalists and writers. Drop your email below and we will send you contacts relevant to your brand.
It depends on three variables. The number of media placements, your cost to supply samples, and what plan you have. This means:
Return on Investment = (Direct sales from media placements) - (your propeller plan cost) - (sample product cost)
Our simple goal is to be cash flow positive in the short term and build compounding brand equity in the long term.
We can guarantee we will reach up to 1000 contacts every month and try our best to get your product published. But we can't guarantee that media outlets will write about it. You should due diligence any PR agency that "Guarantees" earned media. There's usually something fishy going on there. And remember, our company's success is based on our clients' success.
Yes of course! You need to know where to promote and how to pitch your product to journalists. The biggest challenge is often finding the time to do this. We spend +100 hours on each campaign, $100k on developing our systems and processes, and done it 1000s of times. So if you want some words of advice, book a call (here).
For simple products, you should expect between 1 and 3 media placements per month. For innovative products between 3 and 10 media placements per month is realistic.
If you book a call (here), we can give you a strategy and contact list but you'll have to put in the work. If your good at what you do, don't do it for free.
Every agency knows how to target the right journalists and write a press release. Some even boast strong relationships with media, but we were cut from a different cloth. We’ve built software to do the heavy lifting for us, so we can focus on crafting winning media pitches from our inhouse team of PR specialists. We don’t outsource orders overseas and ChatGPT doesn't know anything your audience.
Media outlets rarely remove content but there are a few outlets we avoid simply because of this. We can't guarantee you content will last forever, but we will bet our house it stays up longer than our mortgage.