Hot Takes
November 11, 2022

50 Offbeat Media Outlets That Are Worth It

You might know some of these outlets, you might not. But that's exactly the point. Many of these outlets command 10s of millions of people's attention every month, and there audience has never heard of your product. That's where we come in. But for now take a look at the unorganized list of stray media outlets.

The First 22

  1. CNET, cnet.com
  2. Mashable, mashable.com
  3. ZDNET, zdnet.com
  4. The Verge, theverge.com
  5. Gizmodo, gizmodo.com
  6. TechRadar, techradar.com
  7. Ars Technica, arstechnica.com
  8. Reviewed, reviewed.usatoday.com
  9. Engadget, engadget.com
  10. MUO, makeuseof.com
  11. LiveMint, livemint.com
  12. POPSUGAR, popsugar.com
  13. Bustle, bustle.com
  14. TheNextWeb, thenextweb.com
  15. Lifehacker, lifehacker.com
  16. BGR, bgr.com
  17. Variety, variety.com
  18. Vanity Fair, vanityfair.com
  19. BillBoard, billboard.com
  20. ELLE, elle.com
  21. SELF Magazine, self.com
  22. Good Housekeeping, goodhousekeeping.com

Let's take Good Housekeeping as an example. Who cares about housekeep? Not us. Who cares about ~320 million monthly visitors? That's us. Who cares about a backlink from a Domain Authority of 89? That's us.

The next 17

  1. Tom's Guide, tomsguide.com
  2. Teen Vogue, teenvogue.com
  3. Esquire, esquire.com
  4. Vogue, vogue.com
  5. Thrillist, thrillist.com
  6. Elite Daily, elitedaily.com
  7. Mental Floss, mentalfloss.com
  8. Hypebeast, hypebeast.com
  9. Real Simple, realsimple.com
  10. GQ, gq.com
  11. Allure, allure.com
  12. Travel and Leisure, travelandleisure.com
  13. Livestrong, livestrong.com
  14. Electrek, electrek.co
  15. Yanko Design, yankodesign.com
  16. Epicurious, epicurious.com
  17. Inhabitat, inhabitat.com

How about the environment? Inhabitat's audience is focus on environmentally friendly business, technology, design and lifestyle.

The last 11

  1. Stuff, stuff.tv
  2. Lifewire, lifewire.com
  3. Complex, complex.com
  4. Seventeen, seventeen.com
  5. T3, t3.com
  6. Runner's World, runnersworld.com
  7. Parade, parade.com
  8. Refinery29, refinery29.com
  9. MindBodyGreen, mindbodygreen.com
  10. Maxim, maxim.com
  11. Sneaker News, sneakernews.com

Sneaker News. The holy grail of shoe media... That's right, every niche has an audience that hides in plane sight. You just need to capture it.