Pricing

Every plan comes with winning pitches and biweekly check-ins.

🚣First Strokes

Float your product in front of blogs with up to 1 Million monthly visits.

$499

/month
Just warming up.

⛵Catching Wind

Sail your product to News and Blogs with up to 25 Million monthly visits

$1199

/month
Sign me up.

🛥️Propelling Away

Propel your product to News and Blogs with over +100M monthly visits.

$2599

/month
I'm in.

🚣First Strokes

Float your product in front of blogs with up to 1 Million monthly visits.

$425

/month
Just warming up.

⛵Catching Wind

Sail your product to News and Blogs with up to 25 Million monthly visits

$999

/month
Sign me up.

🛥️Propelling Away

Propel your product to News and Blogs with over +100M monthly visits.

$2199

/month
I'm in.
Plans
🚣
First Strokes
⛵ Catching Wind
🛥️ Propelling Away
Monthly Price (USD)
$499
$1199
$2599
Monthly Web Traffic
Up to 1 Million
Up to 25 Million
Over 100 Million
News Outlets
Press Release
Large Blogs
Projected Monthly Results*
1 to 2
1 to 5
3 to 5

Or go viral.

$25,000 / month
Seriously...

01

Starting with the pitch

Finalizing your pitch takes between 3 to 5 business days. Edits, massaging your work is welcome. The sooner we finish, the sooner you'll get results.

02

Find your targets

As soon as you complete onboarding we will start finding journalists and writers who write about products like yours.

03

Propel your campaign

Once your pitch is finalized we will start propelling your product forward. You'll be provided with a detailed report bi-weekly.

Frequently asked questions

How do you choose the media outlets?

We create custom outreach lists for your brand and every campaign. For example, a consumer electronics brand focused on sales would reach journalists at outlets like Tom's Guide. We do this with a little help from algorithms we built to search for journalists and writers. Drop your email below and we will send you contacts relevant to your brand.

What kind of ROI should I expect?

It depends on three variables. The number of media placements, your cost to supply samples, and what plan you have.  This means:

Return on Investment = (Direct sales from media placements) - (your propeller plan cost) - (sample product cost)

Our simple goal is to be cash flow positive in the short term and build compounding brand equity in the long term.

Do you guarantee press?

We can guarantee we will reach up to 1000 contacts every month and try our best to get your product published. But we can't guarantee that media outlets will write about it. You should due diligence any PR agency that "Guarantees" earned media. There's usually something fishy going on there. And remember, our company's success is based on our clients' success.

Can't I just do this myself?

Yes of course! You need to know where to promote and how to pitch your product to journalists. The biggest challenge is often finding the time to do this. We spend +100 hours on each campaign, $100k on developing our systems and processes, and done it 1000s of times. So if you want some words of advice, book a call (here).

How many results per month should I expect?

For simple products, you should expect between 1 and 3 media placements per month. For innovative products between 3 and 10 media placements per month is realistic.

Can I try, before I buy?

If you book a call (here), we can give you a strategy and contact list but you'll have to put in the work. If your good at what you do, don't do it for free.

How is Propeller different?

Every agency knows how to target the right journalists and write a press release. Some even boast strong relationships with media, but we were cut from a different cloth. We’ve built software to do the heavy lifting for us, so we can focus on crafting winning media pitches from our inhouse team of PR specialists. We don’t outsource orders overseas and ChatGPT doesn't know anything your audience.

What happens if my article get removed?

Media outlets rarely remove content but there are a few outlets we avoid simply because of this. We can't guarantee you content will last forever, but we will bet our house it stays up longer than our mortgage.

Not ready?

Let's find out how we can propel your brand.